founded in 2014 by gabriel fries-briggs, nicholas pajerski, brendan shea . reimaging is an operating system. it is based on instruction. to reimage is to erase and restore. typically a process of restoration, it produces a special kind of copy—a previously workable version overwrites a damaged configuration of the current device. in this sense, it is both to discard and to reuse. as such, the body of projects develops representation, tools, and code to handle and support architecture’s changing kit of parts; intensive properties and computational methods, material gradients and densities, elasticity and stiffness, friction and distribution, pixels, edges, vertices and vectors.
reimaging is an active practice. it is embedded in images, devices, and actions. in our current work, the relationship between means and effects is two ways. the work establishes and interrogates a reciprocity between the digital and physical, not as an inversion, but as a complication of the ways images, models, matter, and representation support and shape architectural work. sampled, noisy, rough, standard, and shifting—an overlay of information is aimed at bringing the protocols of imaging to the fore as architectural effects. observations and images project these myriad effects of technology back on discipline and also out toward the world.